CASE STUDY
Narrative and Digital Presence for Excellence in Premium Kitchens
Areas
Customer Experience. Optimización de performance. Estrategias de crecimiento orgánico a largo plazo. CX strategy. Digital transformation
bulthaup is a design company specializing in premium kitchen furniture.Premium. Its hallmark is the fusion of craftsmanship and functional design, always striving for the highest quality, excellence, and attention to detail. In 2015, we began our journey with bulthaup with one goal: to gain brand visibility and digital presence, bringing the desirability and excellence of a historic brand to the online medium.
Since its founding in 1949, bulthaup has been committed to quality and perfection in all its designs, developing innovative and aesthetic products and continuously seeking answers and solutions to people's needs.
Our goal has been to give visibility to the brand and increase its digital presence in the bulthaup Iberia market: Spain, Andorra, and Portugal, with a strategy aimed at enhancing its values and image and bringing the brand closer to its target audience and main distributors. To achieve this, we took a customer centric approach that consisted of precisely defining, based on research, the main customer archetypes to offer them personalized content based on their desires and needs.
The result materializes in a new narrative across all online communication channels: blog, social media, newsletter, and performance media campaigns, with the aim of improving positioning, gaining notoriety, and consolidating a dedicated and participative community around the brand that shares the same values and passion for excellence in design and architecture.
“La estrategia diseñada para el entorno online es el encaje perfecto entre diseño atemporal y comunicación digital Andrea Weirich, Head of Marketing & Communication, bulthaup Iberia”
“Necesitábamos crear una narrativa capaz de transmitir la herencia y los valores de bulthaup y conectar con las especificidades y los deseos de su público. La clave fue centrarnos en las personas, verdaderos protagonistas de la marca, creando historias y mensajes personalizados que conectaran con sus clientes y seguidores. Annachiara Sechi, Head of Communications, Runroom”
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