CASE STUDY
Lavie Paris: we digitalized Parisian chic
Areas
Programmatic advertising. Paid Media. Google Ads. Social Ads. Media planning. Measurement & Optimization
We helped build Lavie Paris from scratch: a new fashion brand born to celebrate life.
From the strategic definition of the business to the creation of the e-commerce, branding activation, and execution of paid media campaigns, we led a 360º project to transform an entrepreneurial vision into a real brand with a presence in the French market.
“Este proyecto demuestra la potencia de conectar visión estratégica con ejecución digital. Hemos trabajado codo a codo desde la definición del modelo de negocio hasta la optimización de campañas y resultados. Aurelio Moreno, Partner & Strategic Consultant, Runroom”
Lavie Paris is a new fresh, optimistic brand connected with the values of accessible fashion with an emotional positioning: “celebrate life.”
The origin of a vision
The challenge we faced was twofold: to define a distinctive brand identity and create a scalable digital business model.
Runroom led the entire process: from strategic consulting and defining the entry country, to designing the customer journey, building the e-commerce on Shopify, and activating the brand through content, campaigns, and social media.
From concept to reality
We collaborated with the agency Loud, which brought its experience in international projects to lead the development of branding and content production. In this framework, top-level shoots were conducted with internationally renowned models and audiovisual teams, taking care of every detail to convey the brand's visual and emotional universe from the first impact.
All the work was coordinated under an integral logic, ensuring a coherent narrative across all touchpoints —from the Instagram feed to the e-commerce checkout— and applying a test & learn methodology focusing on impact, to optimize investment from the start.
Market impact
Lavie Paris validated its value proposition from the first days of the campaign.
The e-commerce began receiving qualified visits from the moment of launch, and the first conversions soon followed. Paid media campaigns, especially on Google Ads, proved to be the main conversion driver, while the Meta channel stood out as a brand-building lever.
“Uno de los mayores retos fue alinear todos los equipos —branding, tecnología, contenido, medios— y convertirlos en un solo motor. El resultado habla por sí solo. Alèxia Martos, Account Manager, Runroom”
Throughout the first month, we optimized the channel mix, adjusted creatives, and designed new campaigns for key products, such as suits and coats, based on performance and stock. In that first month, we achieved over 130 sales —an especially ambitious goal for the launch of a completely new brand— demonstrating that the product, value proposition, and storytelling connected with the target audience.
Progressive investment allowed us to halve the cost per conversion, showing a clear positive learning curve.
In parallel, the social media strategy —supported by editorial content, a close brand tone, and targeted contests— allowed us to double the community in less than four weeks, generating a solid base on which to continue building engagement.
The flexibility of the online store, integration with the logistics operator, and agility in decision-making allowed Lavie Paris to quickly adapt to key moments like Black Friday and promotional campaigns, consolidating its presence in the French market.
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