Training details
Format
Online
RUNROOM ACADEMY
Format
Online
Learn to use AI as a cognitive and strategic co-pilot, capable of helping you:
Strategic Growth with AI is an intensive two-day training designed to transform your way of working: from executing to validating, from assuming to learning, from outputs to outcomes, from dashboards to impact.
You will work with a proprietary method, Impact-Driven Growth™, which will allow you to think, decide, and experiment with clarity, rigor, and purpose. A framework that teaches you to start with impact and work backward:
Impact → Metric → Outcomes → Hypotheses → Experiments → Learnings
A clear, orderly, and strategic process to make better decisions, faster.
It means you will improve your ability to prioritize, validate hypotheses with confidence, reduce unnecessary risks, accelerate learning cycles, and communicate your decisions with solid arguments to management.
What it
is: Yes
it is training to think with impact. Yes
you will learn to validate strategic decisions with the minimum. Yes
you will learn to use AI as an accelerator of thought and strategic exploration. Yes
you will transform your way of working.What it is not
(so you know from the start): No it is not a course of tricks or
hacks. No
you will not learn recipes, empty automatisms, or experiments without context. No
you will not follow endless dashboards that do not matter. No
Who is it for?
No prior experience in AI or programming is required. Just curiosity and a desire to learn to think with impact.
You will learn to bring order, focus, and rigor to your growth process, applying it to a real challenge in your business:
Pedagogical approach:
Short conceptual pills → Teamwork → Socratic questions → Strategic mentoring → AI as a cognitive co-pilot → Rapid experimentation.
You will take away tools, decisions made, and a new way of thinking that you can apply the next day.
⭐ A way to decide faster and with less risk, based on evidence and not intuition.
⭐ A replicable process to move forward with your team.
⭐ AI integrated naturally into your daily routine.
⭐ The confidence and criteria to lead growth initiatives.
(In online mode, each day corresponds to 2 synchronous sessions, one per week)
On this first day, you will learn to organize your strategic thinking, gain clarity in decisions, and use AI to see what you don't see today: risks, patterns, opportunities, and blind spots.
(with AI as an accelerator)

Carlos Iglesias
CEO en Runroom | Director Académico en Esade | Co-founder en Stooa | Podcaster en Realworld
CEO y Fundador en Runroom. Incluido por Forbes España en la lista de las 100 personas más creativas en el mundo de los negocios, es desde 2003 CEO y socio fundador de Runroom. Es Profesor Asociado del Departamento de Marketing de Esade, y Director Académico en Esade Executive Education. Además, conduce el podcast Realworld sobre innovación centrada en las personas.

Jose Saura
AI specialist
Especialista en productos digitales con más de 6 años de experiencia en el sector tech como software developer pionero en AI native development. Combina un enfoque holístico con su habilidad para identificar y anticipar las tendencias de negocio mediante la comprensión de sistemas complejos, creando soluciones digitales efectivas. Master en IA y en paellas.