RUNROOM ACADEMY

AI-Powered Voice of Customer Programs

From insight to action: turn the voice of the customer into automated and strategic decisions

Training details

Partner

Medallia, Opinator, Goodays

Format

Online

Registration

An in-company course-workshop to design, evolve, or reinvent your VoC program by incorporating all the potential of AI. You'll learn by doing, with real impact and tools ready to activate from day one.

Can you imagine a listening system capable of categorizing thousands of opinions in seconds? Or detecting churn patterns before they happen? What if you could automate real-time customer responses without losing the human touch?

This course is for companies that want to go beyond surveys. For teams that want to make the voice of the customer a true lever of transformation, using artificial intelligence as a catalyst.

What will you learn?

  • How to design or evolve a VoC program that generates real impact in the organization.
  • What key phases a modern, effective, and cross-functional listening system should have.
  • How to apply generative AI to analyze, categorize, and act on feedback in real time.
  • How to automate processes like closing the loop or generating insights.
  • How to integrate listening into the daily life of your teams, platforms, and decisions.

Who is it for?

This course is designed for teams led by the person responsible for Customer Experience, along with professionals from marketing, customer service, operations, data, sales, and product.

If you already have a VoC program and want to evolve it, this course will help you incorporate intelligence, efficiency, and culture.

If you're starting from scratch, you'll take away a complete and actionable design, tailor-made.

How will we do it?

Practical and modular training, adapted to the maturity level of your organization.

4 sessions of 3h, one per week, with time to apply, experiment, and return. (The total number of sessions will be defined based on the starting point)

Activations between sessions with collaborative tools.

Runroom methodology based on Design Thinking, applied AI, and working on your own challenges.

Possibility to take the course in in-person, remote, or hybrid formats.

What will you take away?

  1. A realistic and actionable roadmap for your VoC program.
  2. Concrete AI tools applied to feedback, analysis, automation, and decision-making.
  3. Practical cases ready to activate and scale after each session.
  4. Cross-functional training to align key areas around the voice of the customer.
  5. A motivated, aligned, and trained team to evolve your Customer Centric culture.

Ready to take a leap in customer experience with the help of artificial intelligence?

Course content

1. Listening system design

We identify with you the key moments, channels, and stakeholders to strategically capture the voice of the customer.

2. Data collection and analysis

You will learn to use AI for sentiment analysis, feedback grouping, creation of synthetic buyer personas, and automated categorization.

3. Knowledge activation

We turn insights into decisions and actions with the help of generative AI and scenario simulation.

4. Closing the loop and listening culture

We design automatic responses and personalized workflows combining tools like n8n and your tech stack.

5. Program governance

We define roles, processes, KPIs, and mechanisms for the continuous evolution of your VoC program.

Optional modules according to your tech stack

At Runroom, we are official partners of some of the leading Customer Experience Management (CXM) technologies, allowing us to offer specific optional modules for each platform. These modules are designed to help you get the most out of your listening tool by incorporating artificial intelligence, automations, and advanced customizations. Whether you work with Medallia, Goodays, Opinator, or other solutions, we adapt the course content to perfectly integrate with your tech stack and operational reality.

Medallia

As specialized partners, we help you customize dashboards, analytical journeys, and automations on Medallia. You will learn to leverage its integrated AI to analyze feedback, predict behaviors, and act on insights in real time.

Goodays

We design strategies to listen operationally in-store or on digital channels. We teach you to activate frontline teams with generative AI, automated categorization, and actions that close the feedback loop swiftly.

Opinator

Master one of the most flexible tools on the market. Design personalized feedback journeys, integrate AI at collection points, and connect everything with your systems through triggers and automations.


Complete the form and we will contact you!